The Tour, which took place over 5 days, saw Booths employees’ and suppliers’ cycle in stages visiting all 28 of Booths stores and 4 sites along the way.
Clocking over 500km the ride saw the team cycle across Lancashire, Cumbria, Cheshire, Yorkshire and Greater Manchester raising a total of £19,000 that was shared between Lancashire Mind and Mind.
The idea for the event came from Nigel Murray, COO of Booths, a keen cyclist with a growing interest in how physical health supports positive mental wellbeing. “The experience has been quite amazing. It’s not just about the fundraising. If just one conversation starts in the workplace, and someone gains help, then we have made a difference. I’m very proud of my colleagues at Booths.
“The support from suppliers, colleagues and customers has been remarkable. I believe it has brought our teams closer together and has helped to open a dialogue about wellbeing in the workplace and the practical steps we can all take to look after both our own health and also support our friends and colleagues.”
Tommy McIlravey, CEO at Lancashire Mind thanked Booths for their support saying, "At Lancashire Mind we are trying to lead a revolution in terms of mental health and wellbeing, but we can’t do it on our own. That’s why it’s so great to see that Nigel and the team at Booths have started something big here. We already knew that Booths are an employer that cares about mental wellbeing. However, they are taking it to the next level now, with the whole company getting behind this initiative. They are sending a message that we need to start conversations about wellbeing to help ourselves and each other. Wouldn’t it be great if every employer could do that too?"
Booths plan to make the Tour O' Booths an annual event open to colleagues, suppliers and supporters of Booths to ride and make a difference to people’s lives.